Keyword Research Service
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
Whenever a user calls online and using a search engine, the phrases users type when they’re looking for information or products or services is what is considered as keywords. As a business owner, you want your website to appear in the search results when users are looking for the services/products that you offer.
In short I can say that a keyword is a search phrase you want your website to show up on the search engine results page when a user is searching.
Let us say that you are a plumber offering a 24 hour emergency repair service. You know and understand that there are other plumbers servicing the area that you are also targeting. As someone who offers plumbing services to both commercial and residential clients you create a services page which lists all the services that you offer as a plumber.
If we look at the way a residential user who has an emergency at 1AM will search, we find that the keyword/s they use will include search terms like
- “plumber near me open 24 hours”
- “emergency plumber near me”
- “24 hour plumbers near me”
- “Plumber open now near me”
However a residential user searching for a plumber to upgrade the pipes in their property has more time to decide on a provider, so they have more time to do research, so you find that the keyword/s they use will include search phrases like:
- “How to hire a plumber for renovations”
- “Plumber for bathroom renovations”
- “Plumber for renovation work”
- “Affordable plumber renovators”
- “Plumbing renovation cost”
As you can clearly see, users have different ways of searching depending on what their intent is and as a business owner you would want your website to show up in search results.
User Intent is used as a Ranking Factor. Google thrives on delivering content to meet the users search intent which is derived from the search phrases by users. AbraSim Digital is an SEO Agency which believes that you cannot rank on the first page of Google if you do not meet the intent of the user. Our Keyword Analysis service breaks down the users journey through the different keywords they input. Understanding their intent and thus guiding the way your sales content is created and your Thought Leadership content.